I Write Words that Werk
Work Samples
Visit my Writing+ portfolio on Contently!
You'll find emails, blogs, and social media posts, but you'll also find some videos, graphics, and other random marketing goodies. I proofread, edit, and consult, too.
Just a Few Clients...
AGENCY:
Pixelette Studios (e.l.f. Cosmetics)
KNOCK Inc. (Sephora)
Millennium Communications (JPMorgan Chase, Relativity Space)
Yakkety Yak (American Brain Foundation, American Migraine Foundation)
Socialike (ANNEMARIE BÖRLIND skincare)
Nadora Marketing (Seabedee, Tiresias Trading, Crèche Day Schools, Damask Cakes, Hall Social Media, Royal Design Studio Stencils, Stone Mantel, Grow Into Greatness, Financial Roadmap Method)
Dark Roast Media (Reproductive Medicine Associates of New York)
VividFront (Ashland University)
42connect (Caruso’s Coffee Roasters)
The Rally Co. (Vieve’s Leaves)
Quimby Digital [Laura Alexandria Marketing (Plum Hill Creative Studio)]
Bridges Film Co. (The Jerome Bettis Bus Stops Here Foundation)
DIRECT:
Elgin Parks and Recreation Foundation
Shiseido
Clé de Peau Beauté
Want More Info?
Visit my LinkedIn profile!
You can check out my educational background, work and volunteer experience, and specialty skills. (I also have four digits worth of connections. 💅🏻 )
Copywriting + Editing Testimonials
"Succinct, smart and goes above and beyond every time she writes for us. I love how knowledgeable she is on marketing and the current state of the world. It makes for great copy!"
Quimby Digital
Founder & CEO
"A talented and adaptable writer, a polished professional and an excellent communicator, Sarah's work is always timely and consistent, and her storytelling style is reliably engaging. She takes direction very well but is also a strong independent worker."
Planet Home
Content Marketing Manager
"Sarah blew my expectations out of the water...took the reins and dove into all the ways we could be improving our content overall, not just correcting typos. She was a breath of fresh air... Sarah came in and cleaned up our act!"
Shiseido & Clé de Peau Beauté
Executive Director, Creative Ops
Marketing/Ad
Case Studies
This is part of that "+" I was talking about before. Remember that?
Tryna put that Master's degree to good use.
Radio Flyer
1st Place Winner: International Digital Marketing Competition
From researching the brand's history and competitors to ideating campaign objectives, a media plan and an experiential idea featuring the National Parks, this opportunity to work with a legendary company to solve real challenges was an insightful and fun one.
Elgin Parks & Rec Foundation
Led team of 5 Rutgers Business School grad students in creating a Google Search Ad Grant Campaign. Through Google's Nonprofit Marketing Immersion Program, we audited, strategized, built, optimized, ran, analyzed and reported a month-long campaign for Elgin Parks & Recreation Foundation's annual fundraiser.
Mall of America
I got to play Copywriter and Voiceover artist for Boundaryless’s summer ad agency program. With the task of conceiving, strategizing and creating a marketing campaign for Mall of America’s 30th birthday celebration, my team's agency, 5BRAINS, was the first runner-up in the best-of-show competition! Check out some of the slides (and my narration) below. ⬇️ ⬇️ ⬇️
As someone who didn’t formally study marketing or advertising in undergrad, the opportunity to take part in this program was truly a game-changer. Not only did we work with an amazing client on a hands-on project and address a real business challenge, but we got to network with professionals in the industry, attend informative presentations, and participate in workshops.
Smoke Shack
BBQ & Burgers
Led group of 5 Rutgers Business School grad students for the MS in Digital Marketing program's capstone project. We analyzed a local BBQ franchise's current Digital Marketing Strategy and offered suggestions for improving awareness and engagement and, ultimately, achieving a greater ROI.
Buhi Bags
Ranked 5th overall in KPI Revenue, and #1 in Impressions and Likes, in Rutgers Business School's class of 28 grad students. Targeted 7 buyer personas over Q4 across Facebook, Instagram, YouTube, Twitter, Pinterest and TikTok for a diverse bag brand modeled after Herschel Supply. Wrote copy, selected creative and scheduled this Social Media Marketing Strategy with Organic, Paid, and Influencer components, using a platform similar to Hootsuite (Stukent's Simternship).
"Sally, Get the Potatoes"
Short Film
Social Media & Fundraising Strategies
As a Producer, I tried out ideas that happened to bloom into a winning social media strategy, increased funds raised from 32% to 46% in the first 24 hours of crowdfunding, and secured the film’s first $2,000 donor. I also crafted messaging that partnered our production with multiple brands for sponsored product placements.
Bloodroot Restaurant
Documentary
As an Associate Producer, I created and sent out the film's quarterly email newsletter with Mailchimp, sourced and contacted prospects for fundraising, and constructed social media content strategies across Instagram and Facebook, increasing Followers by 2,428% over the first year I got ahold of the account (the numbers don't lie).
Search Marketing
Coming Soon